OMF, OMSA, OPPS, OSTA
Hands-on implementation experience with SAP's newest industry solutions, in production at a leading sports retailer. Plus long-standing, close relationships with the product owners at SAP.
No large consultancy, just one person who owns the full picture. I designed the Order-to-Cash architecture at one of Europe's first OMF/OMSA implementations, now recognised by SAP as a reference.
Hands-on implementation experience with SAP's newest industry solutions, in production at a leading sports retailer. Plus long-standing, close relationships with the product owners at SAP.
In-depth, hands-on experience with event-driven architecture in the SAP world, built with Integration Suite, Event Mesh, and Event Hub.
Years of S/4HANA Retail consulting, mostly in SD and POS. Heavy focus on master data and the interfaces in and out of S/4.
Anyone can look up how a system works. What sets things apart is the drive to build something genuinely good. I don't stop until it feels right.
Great results happen when people actually enjoy working together. I bring a relaxed, positive energy, and a firm belief that problems only get solved as a team.
My years in pharma taught me rigour, from scoping all the way through to go-live. Those guardrails still shape how I run projects.
I do my best work in small, high-impact teams where everyone pulls their weight. Routine tasks go straight to AI, so we can spend our energy on what actually moves the needle.
I design for the best possible end-to-end outcome, and I'll dig into any tool to get there, SAP or not. "Not my system, not my problem" isn't something you'll hear from me.
The client, a leading sports retailer, had been running a heavily customised ERP that had absorbed all business logic over the years. The sheer level of customisation made upgrades virtually impossible, and a lot of critical knowledge lived only in people's heads.
The strategic call: go all-in on SAP, with the latest products across backend and frontend. To roll out Order Management Foundation, OMSA, Integration Suite, and S/4HANA without unnecessary risk, we connected the new frontend to the legacy backend first, then swapped out the old systems piece by piece. The result: a smooth, controlled transition.
In parallel, we pulled business logic out of the ERP and moved it into the cloud layer, building towards a lean, maintainable clean core. Today, both the approach and the architecture are recognised as an SAP reference, showcased at the DSAG annual conference and ESUG Onsite.
Orders can arrive from any channel: webshop, app, or marketplace. Sourcing runs through OMSA, and payment authorisation goes straight from the channel to the PSP. Once that's done, the channel passes the order to OMF, and if sourcing is missing, OMF picks it up.
OMF centrally drives all CX touchpoints: order emails like confirmations go through Emarsys, profile data flows to the CDP. There's only one place where updates happen, so new sales channels just plug into OMF instead of building their own integrations.
OMF uses configurable rules to decide which ERP handles an order. That makes the whole setup extremely flexible, so you can swap or add ERPs without touching anything around them.
Every lifecycle event flows back into OMF: shipment status from ParcelLab, payment status from the PSP, plus ERP events. OMF becomes the single source of truth. Customer notifications go out through Emarsys, updates feed the CDP, and anything that goes wrong becomes a ticket in the Service Cloud.
ParcelLab handles shipment tracking and return registration. OMF creates the return order in the right ERP, and once the credit note is posted, triggers the refund through the PSP.
Business logic moves out of the ERP and into cloud services. The ERP stays lean, far easier to maintain and ready for upgrades.
A new webshop, app, or marketplace just connects to OMF, and everything downstream is already wired up. Onboarding a new channel becomes trivial.
With OMF holding the orchestration logic, ERPs become interchangeable. Need to add a dropshipper or migrate to a new ERP? No problem.
An order-to-refund flow touches many systems, some you don't even control, like a dropshipper's ERP. Keeping a full picture of every order is hard but essential: for customer support and a consistent CX. OMF collects updates from ERPs, carriers, and PSPs alike, giving you complete order visibility in a single place.
Running E2E Order-to-Cash at a leading sports retailer: migrating to an event-driven clean core architecture with OMF, OMSA, CPI & BTP. Now an SAP reference architecture, presented at major SAP events.
Built two start-ups from the ground up, owning marketing, sales, legal, and process design end to end.
Solution Architect & Project Manager on international pharma serialisation projects (SAP, Tracelink).
Stood up a new SAP-managed warehouse in Memphis. Owned project management, process design, and go-live planning.
Ran multiple international 3PL logistics projects with teams of up to 15.
Strategy, marketing, finance, operations. Supply chain placement at a premium car manufacturer in Oxford.
One of the hardest things I've done, and one of the best. That final half marathon really hurt.
Got a project, an architecture challenge, or just want to swap ideas? I'd love to hear from you.
Connect on LinkedIn