Hi, I'm Henning.
I design modern SAP cloud architecture for retail.

No large consultancy, just one person who owns the full picture. I designed the Order-to-Cash architecture at one of Europe's first OMF/OMSA implementations, now recognised by SAP as a reference.

PORTRAIT_01 Henning Sanders on the DSAG stage
Henning · DSAG 2025
§ 01 / Profile

What I bring, and how I work.

01 Industry Solutions

OMF, OMSA, OPPS, OSTA

Hands-on implementation experience with SAP's newest industry solutions, in production at a leading sports retailer. Plus long-standing, close relationships with the product owners at SAP.

OMFOMSAOPPSOSTA
02 Event-based Architecture

Integration Suite, Event Mesh & Event Hub

In-depth, hands-on experience with event-driven architecture in the SAP world, built with Integration Suite, Event Mesh, and Event Hub.

Integration SuiteEvent MeshEvent HubBTP
03 S/4HANA Retail

Deep expertise in SD, POS, interfaces & master data

Years of S/4HANA Retail consulting, mostly in SD and POS. Heavy focus on master data and the interfaces in and out of S/4.

S/4HANASDPOSMaster DataInterfaces
04 Motivation

Never just going through the motions

Anyone can look up how a system works. What sets things apart is the drive to build something genuinely good. I don't stop until it feels right.

01 Attitude

Easy to work with

Great results happen when people actually enjoy working together. I bring a relaxed, positive energy, and a firm belief that problems only get solved as a team.

02 Method

Structured when it counts

My years in pharma taught me rigour, from scoping all the way through to go-live. Those guardrails still shape how I run projects.

03 Pace

Built for speed

I do my best work in small, high-impact teams where everyone pulls their weight. Routine tasks go straight to AI, so we can spend our energy on what actually moves the needle.

04 Perspective

End-to-end, no matter the system

I design for the best possible end-to-end outcome, and I'll dig into any tool to get there, SAP or not. "Not my system, not my problem" isn't something you'll hear from me.

§ 02 / Reference

From legacy ERP to cloud architecture.

The client, a leading sports retailer, had been running a heavily customised ERP that had absorbed all business logic over the years. The sheer level of customisation made upgrades virtually impossible, and a lot of critical knowledge lived only in people's heads.

The strategic call: go all-in on SAP, with the latest products across backend and frontend. To roll out Order Management Foundation, OMSA, Integration Suite, and S/4HANA without unnecessary risk, we connected the new frontend to the legacy backend first, then swapped out the old systems piece by piece. The result: a smooth, controlled transition.

In parallel, we pulled business logic out of the ERP and moved it into the cloud layer, building towards a lean, maintainable clean core. Today, both the approach and the architecture are recognised as an SAP reference, showcased at the DSAG annual conference and ESUG Onsite.

Fig. 01 · Order-to-Cash Reference Architecture Live in Production
Sourcing Sourcing Activation Emails Order-related Emails Customer Order Updates To-Dos for Customer Service Status Updates Orders Authorisation Payment Captures or Refunds Shipment Tracking and Return Registration Orders + Status Exchange SAP OMSA SAP Emarsys SAP CDP SAP Service Cloud SAP OMF Webshops / Apps / Marketplaces Payment Service Provider ParcelLab Legacy ERP SAP S/4 Dropshipper SAP System Non-SAP System
Order Lifecycle · swipe through
SAP System Non-SAP
01 / 05

Order Capture

Auth Order Sourcing Channel Web · App · Market PSP OMSA SAP OMF

Orders can arrive from any channel: webshop, app, or marketplace. Sourcing runs through OMSA, and payment authorisation goes straight from the channel to the PSP. Once that's done, the channel passes the order to OMF, and if sourcing is missing, OMF picks it up.

02 / 05

Customer Communication

Emails Profile new sales channel no custom interfaces needed SAP OMF Emarsys Order Confirmation SAP CDP Customer Profile

OMF centrally drives all CX touchpoints: order emails like confirmations go through Emarsys, profile data flows to the CDP. There's only one place where updates happen, so new sales channels just plug into OMF instead of building their own integrations.

03 / 05

Orchestration

Rules SAP OMF Legacy ERP SAP S/4 HANA Drop- shipper

OMF uses configurable rules to decide which ERP handles an order. That makes the whole setup extremely flexible, so you can swap or add ERPs without touching anything around them.

04 / 05

Status Updates

ERP Lifecycle PSP Payment Status ParcelLab Shipment Status SAP OMF Full View Emarsys Customer Emails SAP CDP Push Service Cloud on Errors

Every lifecycle event flows back into OMF: shipment status from ParcelLab, payment status from the PSP, plus ERP events. OMF becomes the single source of truth. Customer notifications go out through Emarsys, updates feed the CDP, and anything that goes wrong becomes a ticket in the Service Cloud.

05 / 05

Shipping & Returns

Tracking Return Refund ParcelLab Tracking · Returns SAP OMF ERP Return Order PSP Refund

ParcelLab handles shipment tracking and return registration. OMF creates the return order in the right ERP, and once the credit note is posted, triggers the refund through the PSP.

Live in production at a leading sports retailer, recognised by SAP as a reference (DSAG Annual Conference & ESUG Onsite). 👆 Click arrows for details
Benefits of the Architecture
FIELD_02 Henning Sanders presenting the architecture
01

Clean Core: get logic out of the ERP

Business logic moves out of the ERP and into cloud services. The ERP stays lean, far easier to maintain and ready for upgrades.

02

Plug in new channels, fast

A new webshop, app, or marketplace just connects to OMF, and everything downstream is already wired up. Onboarding a new channel becomes trivial.

03

Swap ERPs without breaking things

With OMF holding the orchestration logic, ERPs become interchangeable. Need to add a dropshipper or migrate to a new ERP? No problem.

04

Full order visibility in one place

An order-to-refund flow touches many systems, some you don't even control, like a dropshipper's ERP. Keeping a full picture of every order is hard but essential: for customer support and a consistent CX. OMF collects updates from ERPs, carriers, and PSPs alike, giving you complete order visibility in a single place.

§ 03 / Career

Where I've been so far.

Position
Solution Architect SAP BTP · Cloud · Order-to-Cash
Location
Leipzig Germany · available worldwide
Languages
DE · EN Native · C2 (studied in UK)
Certifications
IPMA · SAP Activate Project management certified
09/2023 - present Current
Consultant · Solution Architect
RBOmnishore · Sports & Non-Food Retail

Running E2E Order-to-Cash at a leading sports retailer: migrating to an event-driven clean core architecture with OMF, OMSA, CPI & BTP. Now an SAP reference architecture, presented at major SAP events.

08/2022 - 09/2023
Founder & Managing Director
Feel le Tour / KUNEGO · Leipzig

Built two start-ups from the ground up, owning marketing, sales, legal, and process design end to end.

10/2020 - 08/2022
Functional Consultant · Pharma
Movilitas Consulting · Mannheim

Solution Architect & Project Manager on international pharma serialisation projects (SAP, Tracelink).

08/2021 - 08/2022
Implementation Manager · USA
Arvato Supply Chain Solutions · Memphis

Stood up a new SAP-managed warehouse in Memphis. Owned project management, process design, and go-live planning.

09/2018 - 09/2020
Project Manager · 3PL Logistics
Arvato Supply Chain Solutions · Germany

Ran multiple international 3PL logistics projects with teams of up to 15.

2015 - 2018
BSc Business Management · First Class Honours
Oxford Brookes University · UK

Strategy, marketing, finance, operations. Supply chain placement at a premium car manufacturer in Oxford.

2026
Ironman 70.3 · Neuseenman
1.9 km Swim · 90 km Bike · 21.1 km Run

One of the hardest things I've done, and one of the best. That final half marathon really hurt.

§ 04 / Contact

Let's talk.

Henning Sanders
Open for Projects

Got a project, an architecture challenge, or just want to swap ideas? I'd love to hear from you.

Connect on LinkedIn
Thanks, I'll be in touch soon. 👋